Trisha Bhardwaj                                 Works




Wisr
2024

Branding Strategy
Visual Identity Imagine a scenario where aging is not a lonely process. The ones who have given so much to society continue to give. But in their own time. Growth for everyone, every step.

Wisr: Wholesome Inter-Generational Social Reboot

A Physical  Platform (supported by a Web-based Administrative Framework and Facilitative Services) for Skillsahre by the ELDERLY for the benefit of the YOUNGER.





Problem Area: Why does it feel like LIFE STOPS when WORK STOPS? We wait around for HEALTH PROBLEMS to CONSUME Us

-Post-Retirement Blues, Loneliness, Lack of Meaningful Engagement, Loss of Relevance

                                                              
                                                                                                                                                      User Personas



Target audience

1. Post Retirement 65-85:  The older generation has life experiences and skills that can inspire young adults and they can help advise the younger generation on how to shape a successful future.

2. Younger Generation 15-35: The younger generation can gain life experiences and new skills through spending time with elders who have wisdom and knowledge.


Mind map of  what aspects we are looking at




Our Solution

Establishing a physical platform for inter-generational skill-sharing by the elderly, supported by a web-based administrative framework, promotes community building, preserves traditional skills, enhances lifelong learning, and fosters mutual benefits between generations.
                               

Making of the Brand Identity: Logo & the Visual Elements


Color Palette: We Considered warm and inviting colors such as muted blues, greens, and earthy tones. These colors can evoke a sense of calm, trust, and inclusivity.

Accent Colour: Introduce a vibrant accent color a friendly yellow to signify energy, positivity, and engagement.
 WISR Design Assets






WISR Landing Page:   Designing a user-friendly platform where older individuals can easily sign up and showcase activities they are interested in teaching. Making sure it s hassle-free and easygoing for them, so they don't feel alienated
 




Presenting to you WISR: With a holistic approach to aged care, Wisr’s creative aging programs are part of what makes them so unique.






                                                                                                                                      Be WISR, invest now










trisha.bhardwaj@mylasalle.edu.sg

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ResumeTrisha is a designer and visual artist whose work is inspired by playful functionality.  Her broad interests include advocacy and design, print publishing, web design, user interface design, and architectural photography.
Her strengths lie in branding identities, photography,  motion graphics, and editorial design; her work exudes vibrant storytelling that generates context and creates clarity through design.