Rebranding of Bánh Mì Thįt by Star Baguette

Rebranding of Bánh Mì Thįt by
Star Baguette
2024

Rebranding
Brand Guidelines

Located along the shophouses of Geylang, Bánh Mì Thįt by Star Baguette is a hidden culinary gem that offers authentic Vietnamese cuisine in the heart of the city. The rebranding of Star Baguette focused on addressing visual inconsistencies, maintaining cultural authenticity, and ensuring a cohesive and modern yet tradition-respecting visual identity while preserving key brand elements.

Brand Guidelines

Ambiance, Physical outlet & Food truck

Crafting a seamless brand experience at every outlet by embracing our brand guidelines with Vietnamese accents. From the visual allure of merchandising displays to the selection of furniture, let's ensure each aspect reflects our unique identity. By harmonizing these elements across all locations, we not only reinforce our brand's presence but also create memorable experiences for our valued customers.

Digital Collaterals

All fonts used should be consistent with the typography that represents Banh Mi Thit by Star Baguette. The colors used are consistent with the Brand colors. Ensuring a consistence experience of authenticity, Star Baguette’s Vietnamese tiles designed by our team should be applied to other areas where applicable, over here it is used as a separation to create a distinct difference between sections with similar colours.

trisha.bhardwaj@mylasalle.edu.sg

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Trisha is a designer and visual artist whose work is inspired by playful functionality. Her broad interests include advocacy and design, print publishing, web design, user interface design, and architectural photography.

Her strengths lie in branding identities, photography, motion graphics, and editorial design; her work exudes vibrant storytelling that generates context and creates clarity through design.